CRM stands for customer relationship management and refers to the process of making strategies, building a strong team, and using technologies that companies use to manage and track the interaction of customers and data throughout the customer lifecycle. The primary goal of CRM is to store customer information, activity, and communication in a centralized and accessible database instead of using spreadsheets and documents, which become unable to handle after some time.

They are widely categorized into four types of CRM systems; all four of them have distinct business needs:

This CRM is designed to automate and streamline sales, marketing, and customer service operations to improve customer acquisition and retention. The main function of this CRM system is to generate leads, nurture them, convert them into customers, and retain them by providing high-quality customer service.

This CRM is basically used for analyzing the data to understand the customer behavior and preferences that help the organization to take informed decisions. Basically, it provides you with complete data on how your prospects are moving through your sales funnel.

This CRM system is designed for companies where members of sales, marketing, and customer support can connect together on client accounts. Basically the goal behind this CRM technology is to enhance the communication and information sharing across different departments.

Strategic CRM is about long-term customer engagement. It is built for customer loyalty and building strong customer relationships to enhance brand reputation.

All these four types of CRM systems help the businesses to optimize their customer management strategies effectively.

CRM software is important for every business because it's considered to be the most important tool. If any company is not using CRM, then they are lacking at many things and need to be improved, like they are losing important leads, customer service is not good, sales will be difficult, and so on. That is why to get rid of all these issues, you need CRM software. One such advantage of using a CRM system is in the field of marketing, where you can create targeted campaigns that resonate with your audience. Last but not least, it helps the businesses to stay organized, scale relationships, and drive growth by building a strong relationship with customers and identifying their pain points.

Firstly, why do you need a CRM strategy? The answer to this is very simple. Creating a CRM strategy means increasing profit, deducting cost, and improving customer support. It also implements smooth functioning between the team members to manage the customer relationship. You have to build a solid plan of CRM strategy to drive growth, which includes keeping track of a lead and its behavior and organizing sales management tactics. Connect with your team from each department to get the status of the lead and for collaboration. These are a few important and common strategies that are mentioned here. You can create more based on your targets and execution.

Many people think that CRM technology and ERP systems are the same, but no, they are not the same, and these two technologies are way too different, and so is the client. CRM stands for Customer Relationship Management, and ERP stands for Enterprise Resource Planning solution. CRM is more of a front-office function that includes sales, marketing, and customer service. Businesses rely on CRM for tracking the sales activity and communications and enhancing customer experience to drive business growth. CRM system key features include contact information management, automated marketing, automated sales funnel, sales forecasting, etc. Whereas ERP software is associated with back-office functions like supply chain management, human resources, inventory management or WMS solutions, production management, etc. Basically ERP software is a tool that manages multiple business processes and integrates these core business functions to improve efficiency and cost reduction.

Pollux CRM is different from others in various ways. First things first, our CRM is free, with minimal charges taken only for hosting, and that too after 3 years. We actually made it free because of small startups that cannot afford a CRM system at this stage and want growth in their business with full data security. Our Pollux CRM comes with a free trial so that you can get the idea of how it works. One of the most uncommon features that you get in our CRM is sales forecasting that gives you the prediction for making you aware before taking any strategic decisions. This feature you want is usually seen in other CRM software. Our CRM is easy to use; anyone from a non-tech background can also use this CRM with proper guidance.

So you can understand how useful a CRM is. If organizations are thinking that without integrating CRM we will be able to achieve our goal, then they are completely wrong, and alongside that, they are missing out on many things, like losing clients, taking the follow-ups, and overall growth of a team. There are many CRMs available in the market; choose it wisely as per the need. With that said, Pollux is a one-stop solution for all your needs, be it managing customers, inventory, or logistics. We have made our product keeping our clients' interests in mind and mostly for non-tech users who can understand and use it easily.